Visitors
Insights
POWERFUL ANALYTICS, SMARTER DECISIONS
VISITORS AND CONTACTS AMOUNT
Every visitor entering the sensor's range is counted as a unique entry. Interactions like looking at a product or watching screen content are recorded as ‘contacts’. If a visitor interacts with the products/content multiple times during a visit, multiple contacts will be registered.
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Experiment with various store factors and monitor the resulting changes in the number of visitors and contacts by hour, day, and week.
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Measure the number of visitors and contacts before and after online marketing campaigns to gauge audience attraction and interest.
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To understand the offline sales funnel, compare the number of visitors, contacts, and sales conversions.
VISIT DURATION AND ATTENTION TIME
Sensors detect when a visitor enters and leaves, determining the time spent in the store or a specific area of it. Additionally, sensors near screens assess how long a visitor has been watching content by analyzing head tilt.
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Experiment with various factors to increase the duration of visits to your store. On the other hand, excessive visit duration might indicate poor navigation or overcrowding, necessitating store layout optimization and special offers during low-traffic times
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Note that high visit duration and high attention time can be a sign of window shopping by younger audiences - check the traffic portrait.
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Check extended time at the cash desk, which may reflect inefficient processes or understaffing.
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Connect your receipts data with WonderStore visit duration data to optimize product layout.
ENGAGED VISITORS
A prolonged engagement duration often indicates a higher likelihood of visitor interest in the product or content, which can lead to sales. This duration is a critical indicator of customer interest and engagement.
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The primary goal is to increase the number of visitors engaged with the content or products and prolong the engagement duration.
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By analyzing engagement percentages, you can compare the effectiveness of different campaigns or the appeal of the same content in two different store locations. For example, if one area has an average engagement of 9% and another has 15%, the latter is deemed more engaging. Toggling between analytics measurements in different tabs makes it easy to compare.
GENDER & AGE
The number of visitors is segmented by gender and age. Understanding and adapting to your audience demographics leads to a more personalized shopping experience, increasing customer satisfaction and loyalty.
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Evaluate whether the age and gender demographics of your in-store audience match those targeted in your online marketing campaigns. This ensures that you marketing efforts are effectively reaching the intended demographics.
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Combine age and gender data with purchases to see your customers' profiles and start showing targeted online content according to these profiles.
LEADS & BOUNCES
Leads: represents visitors who interact with content or products for more than 15 seconds, distributed by days and hours.
Bounces: shows visitors who interact with content or products for less than 6 second, also distributed by days and hours.
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Optimize staffing levels based on visitor traffic patterns throughout the day.
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Identify low visitor traffic hours for internal store operations.
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Redidtribute high visitor traffic using special offers and discounts.
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Compare traffic patterns across different weeks to identify trends or changes, possibly related to external factors like holidays, weather, or local events.
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Use demographic data to understand which customer segments are more likely to visit at certain times, aiding in tailored marketing and prouct offering.
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Integrating purchase data from your system is necessary to discern which visitors made purchases. This enables us to match the time of purchase with visitor traffic, profiling made purchases.
EMOTIONS
In addition to our standard metrics, we also have graphs dedicated to emotional analysis. We recommend utilizing this metric primarily for targeted marketing initiatives. For instance, campaigns like 'Smile and Get a Promo Code' or 'Smile and Receive a Discount’ can be highly effective.
VISITORS FLOWS
Our visitors flows technology uses computer vision to provide you with detailed analytics, including conversion rates, dwell time, foot traffic, bounce rate and customer journey. With our top-of-the-line technology, you can easily identify which areas of your business need improvement, and take actionable measures to address them. Trust us to give you the tools you need to make informed business decisions.
